The Weekly Measure: Measuring Content, PPC Personas, & Social Media Lead Generation

May 07

The Effects of Content Shock [GRAPHIC]

Content shock is a term that has been thrown around a lot lately. Some say content marketing as a model may fall apart just because of sheer saturation of content….

May 06

Partial PPC Management is an Epidemic and it’s Killing Your Businesses Revenue

Here’s a quick question for you (or whoever manages your PPC campaigns) that will help you determine if you may have a problem: Would you rather pay… A. $1,000…

May 01

How to Conduct a Content Audit (and Why It Matters for SEO)

This is a guest post by Amanda DiSilvestro, a content writer and editor. Getting started with any sort of website audit is always the hardest part, but it’s incredibly important…

Apr 30

The Why and How of Repurposing Your Content [VIDEO]

We all retain and gather information in different ways. Some of us respond better to pictures than with words. Some like interaction and creating a dialogue with another person. Some…

Apr 29

Rewrite the Rule Book for Content Marketing

I just returned from a conference in Las Vegas where I saw Gary Vaynerchuk speak to a massive group about new ways to reach customers with marketing. He noted that…

The Weekly Measure: Measuring Content, PPC Personas, & Social Media Lead Generation