The Weekly Measure: Lead Nurturing, Mobile Optimization & Defining Natural Links

Apr 03

The Weekly Measure: Lead Nurturing, Mobile Optimization & Defining Natural Links

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the…

Mar 31

Use Lead Nurture to Fuel the Content Marketing Sales Funnel

The sales funnel (variously referred to as the consideration cycle, or buyer’s journey) is a familiar way of understanding how your customers may come to buy your product or service,…

Mar 27

The Weekly Measure: Lessons in Storytelling, Technical SEO Fundementals & Earning Links for Local Businesses

Mar 24

3 Technical SEO Fundamentals You Shouldn’t Neglect

According to one of my favorite motivational speakers, Jim Rohn, “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” This is especially…

Mar 20

The Weekly Measure: Content Ideation, Facebook Ads Revenue & Link Building in 2015

Mar 17

Do Likes Lead to Revenue with Facebook Ads?

In a similar fashion to email opt-ins and remarketing pixels, Facebook Page Likes can most definitely generate revenue. The question isn’t do they, the question is how do they? Many…

Mar 13

The Weekly Measure: Content Marketing Culture, Social Media Tools & Creating Links Through Infographics

Mar 10

Content Marketing Isn’t Really about Content At All

Let me be clear up front: content marketing is about content regardless of this article’s headline. You can’t take the ‘content’ out of ‘content marketing’ and expect it to stay…

The Weekly Measure: Lead Nurturing, Mobile Optimization & Defining Natural Links