The Vast Landscape of Targeting Options for Facebook Ads [VIDEO]

Dec 01

The Vast Landscape of Targeting Options for Facebook Ads [VIDEO]

There are literally thousands of ways to use Facebook Ads to target your audience. From general demographics like age and gender, to more nuanced options like homeownership status and interest (in yoga, bodybuilding, etc), the options are almost endless. Watch Read More

Nov 27

The Weekly Measure: Examining Viral Content, Visual PPC & Manual Link Building

As the Internet marketing world is constantly presenting new ideas and innovative strategies for promoting clients and reaching customers, the best ideas are compiled into the Weekly Measure. Each week…

Nov 24

What Makes Content Viral? A Look at Mashable’s Velocity App

Have you ever wondered how viral content becomes viral? Is there a secret formula? Do you need to sell your soul to the devil? For years marketers have been wondering how to make viral content for their organization, in hopes Read More

Nov 20

The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands

Every week, new ideas from the Internet marketing world surface regarding innovative strategies for promoting clients and reaching customers. The best of these ideas are compiled into the Weekly Measure,…

Nov 19

What is Content Coaching and How Can It Help My Business?

A quick Google search displays 294 million results for “content marketing resources.” But here’s a quick secret: The best content marketing resources are the ones you already have: your employees! It’s true that researching content marketing best practices and finding external Read More

Nov 17

How Can Content Marketing Improve Your Sales?

Do you remember that scene in the movie, Glengarry Glen Ross (f-bomb alert – NSFW), where Alec Baldwin tells his sales people that coffee is for closers? It’s an awesome movie scene and I think it actually applies to content Read More

Nov 13

The Weekly Measure: Reducing PPC Lead Costs, When to Say No to a Link & Content Marketing’s Benefit to Sales Teams

Each week, the best of new ideas and innovative strategies for promoting clients and reaching customers are sought after and compiled into the Weekly Measure. For this compilation we seek…

Nov 10

How to Reduce Cost Per Lead in Google AdWords

As with any kind of marketing endeavor, being focused and familiar with the wants and the needs of your audience is critical to the success of your Pay Per Click campaign. Of course, using careful targeting tactics to determine this Read More

The Vast Landscape of Targeting Options for Facebook Ads [VIDEO]