5 Simple Content Curation Methods (Plus a 9-Point Checklist)

May 03

5 Simple Content Curation Methods (Plus a 9-Point Checklist)

Curation is the practice of sharing content published on other websites. It’s an effective way to produce new content, take part in larger conversations relevant to your audience, promote like-minded ideas that reinforce your brand, or even piggyback on the Read More

Apr 29

The Weekly Measure: Proving PPC ROI, How to Calculate Internal PageRank & Maintaining the Efficiency of a Content Marketing Operation

The Weekly Measure provides a rundown of the latest content marketing, paid search, social media, search engine optimization and link building news brought together from various news sources across the…

Apr 28

How to Prove the ROI of Your PPC Ad Campaigns in 7 Metrics

There are several important metrics to take into consideration when analyzing your PPC campaign performance to prove your ROI. While each metric has its own place and importance, many people get hung up on more “vanity” metrics like click-through-rate and Read More

Apr 26

10 Ways to Create an Efficient Content Marketing Operation

Businesses understand the need for content marketing because of its ability to boost search results, gain credibility as an industry thought leader, attract new customers, and deliver useful information to current consumers. This year, nearly two-thirds of companies will create Read More

Apr 22

The Weekly Measure: When to Expect Link Building Results, Proper Emoji Use & the PPC Iceberg Effect

The latest content marketing, paid search, social media, search engine optimization and link building news are the continued focus of The Weekly Measure. Also included at the end of every…

Apr 19

How Emojis Can Make Your Social Media Followers :-)

According to Wikipedia, the first emoji was used by Scott Fahlman in 1982 for the express purpose of relaying emotion. We sure have come along way, huh?

Emojis have become an essential part of our culture and their own form of Read More

Apr 15

The Weekly Measure: Measuring Content Success, Social Algorithms & Creating Linkable Assets

The Weekly Measure is back yet again to keep our readers current on the latest news, trends and updates in content marketing, paid search, social media, search engine optimization and…

Apr 12

Content Measurement: Identify Your Best and Worst Content

The importance of measurement in content marketing cannot be stressed enough. It is the pulse that indicates whether your website is thriving or fading away into obscurity. It provides insights into what may be working or what is not working. Read More

5 Simple Content Curation Methods (Plus a 9-Point Checklist)