The Weekly Measure: The Reality of Link Building, Lessons in Facebook Instant Articles & Improving Content Strategy

Jun 17

The Weekly Measure: The Reality of Link Building, Lessons in Facebook Instant Articles & Improving Content Strategy

The Weekly Measure publishes the latest news in content marketing, paid search, social media, SEO and link building each week. A continually updated schedule of conferences featuring industry experts, including…

Jun 16

Link Building: Expectations vs. Reality

For those not familiar, in 2012, Google's Penguin algorithm update was launched; it worked to decrease the rankings of sites violating Google's guidelines, specifically targeting link schemes. In 2016, we see that the spammy and unnatural link acquisition tactics of Read More

Jun 14

How to Improve Your Ineffective Content Marketing Strategy

As of 2015, the Content Marketing Institute found that virtually every company – from the small mom and pop shop to the fortune 500 level – have invested in some form of content marketing. It is no longer a secret Read More

Jun 10

The Weekly Measure: Content Marketing Lessons from Print, Crafting Effective Link Building Outreach & the Role PageSpeed Plays in SEO

Vertical Measures’ weekly publication the Weekly Measure brings together the latest internet marketing news published by industry experts from around the web. Included in each posting is the latest from…

Jun 07

SEO 202 Series: Improve PageSpeed, Boost SEO

No matter what kind of website you’re running – an Ecommerce business, a blog or a B2B site – PageSpeed is an integral part of optimizing your organic search rankings and conversions.

From big SEO studies to daily industry news sources Read More

Jun 03

The Weekly Measure: PPC Lead Quality, Documentary Storytelling as a Content Strategy & Creating a Daily Routine for Social Marketing

Each Friday the Weekly Measure gathers content marketing, paid search, social media, SEO and link building industry news together into a single convenient compilation. We also host a continually updated…

May 31

How To Stop Wasting Your Money on Low Quality PPC Leads

For most lead generation PPC campaigns, the number one most important factor is whether your campaign is generating revenue and ROI for your business. For this reason, it’s essential that you turn your focus to generating high quality leads that Read More

May 27

The Weekly Measure: Expediting Content Publishing, Link KPI Tracking & Twitter’s Character Limit Changes

Never miss an update in the world of internet marketing by keeping current with the Weekly Measure! Every Friday we bring together content marketing, paid search, social media, SEO and…

The Weekly Measure: The Reality of Link Building, Lessons in Facebook Instant Articles & Improving Content Strategy