The Weekly Measure: Digital Measurement, White-Hat Link Strategies & Creating Content Readers Love

Jul 08

The Weekly Measure: Digital Measurement, White-Hat Link Strategies & Creating Content Readers Love

The Weekly Measure compiles the latest in industry news and trends each week into the Weekly Measure. We pull articles from sites around the web showcasing content marketing, paid search,…

Jul 07

4 Important Steps for Creating Your Digital Measurement Plan

Do you know if your website traffic is increasing? Are those visitors engaged and purchasing your product or service? Is that leading to more profit for your business?

These are the questions that you need to be asking yourself Read More

Jul 05

Content K.O.: Delivering What Readers Want, When They Need It

You want to knock out your customers, right? (Metaphorically-speaking.) If so, your goal should mirror the goal of a prize fighter: To score points by delivering effective combinations with pugilistic precision and speed.

Know that today consumers do their homework. According Read More

Jul 01

The Weekly Measure: Guide to Content Formatting, PPC Lead Analysis Tips & Determining Link Value

The Weekly Measure strives to deliver the latest in content marketing, paid search, social media, search engine optimization and link building news each week to its readers. Also featured is a…

Jun 30

What to Do if Someone Else Claimed Your Google My Business Listing

One of the most important steps in a local SEO strategy is to claim, verify and optimize your Google My Business listing. The process is fairly straightforward, and you can get started by going to Google.com/business. However, you may discover Read More

Jun 28

How to Analyze Your PPC Lead Data (With 15 Mini Case Studies)

If you have been properly optimizing your pay-per-click (PPC) campaigns, or have an agency doing it for you , you should be generating leads. After all, that is why you are advertising…right? What most advertisers (and agencies) forget about is Read More

Jun 24

The Weekly Measure: How to Advertise on Reddit, Comparing Domain Authority and Page Authority, & Using Content to Build Thought Leadership

Every Friday, the Weekly Measure delivers the latest in internet marketing news from around the web. The Measure gathers changes, updates, and trends in content marketing, paid search, social media,…

Jun 21

How to Build Your Thought Leadership With Content Marketing

If I Google search “thought leadership,” the number one result that comes up is Denise Brosseau’s book Ready to Be A Thought Leader?. Her definition of a thought leader is:

"Thought Leaders are informed opinion leaders and the go-to people in Read More

The Weekly Measure: Digital Measurement, White-Hat Link Strategies & Creating Content Readers Love