Our Interns’ Experience with Content Marketing at Vertical Measures

Aug 04

Our Interns’ Experience with Content Marketing at Vertical Measures

We asked our interns, Victoria Bartelt and Adam Kull, to share what they’ve learned about content marketing during their 2016 summer internships. From learning new technical skills to really grasping the difference between traditional and content marketing, Victoria and Adam Read More

Aug 02

Does Your Content Marketing Support Your Business Goals?

With 2016 more than halfway finished, it might be a good time to revisit those content calendars finalized last year and see how things turned out.

Has your organization published the pieces that were planned?

Did the anticipated results become a reality?

If Read More

Jul 29

The Weekly Measure: Overlooked Aspect of Content Strategy, Maintaining Brand Integrity on Social Media & Upcoming AdWords Features to Watch For

Vertical Measures caps off the week with the Weekly Measure, a roundup of internet marketing news from around the web. We routinely cover the latest in the content marketing, paid…

Jul 26

5 New AdWords Features to Look Out for In the Coming Months

In case you haven’t heard, Google is in the process of releasing several new features in the coming months to help you take your AdWords account performance to the next level. During their Performance Summit in May, the company announced Read More

Jul 22

The Weekly Measure: International SEO Myths, Harnessing Unsaturated Marketing Channels & Creating Content People Want to See

Vertical Measures highlights the latest in internet marketing news and trends at the end of every week with the Weekly Measure. We cover the latest on content marketing, paid search,…

Jul 19

How to Create Awesome Content People Actually Want

It doesn’t matter how cool you think your products are, or what you believe people should read about… if your audience isn’t actively searching for that type of content, you’re already losing the content marketing game.

Most of the time, success Read More

Jul 15

The Weekly Measure: Optimizing Content for SEO, PPC Automation & How to Take Advantage of Pokémon GO’s Marketing Potential

The Weekly Measure offers up internet marketing news gathered from around the world on the topics of content marketing, paid search, social media, search engine optimization and link building. We…

Jul 12

12 Content Optimization Tips to Avoid Common SEO Issues

Optimization involves a number of considerations and techniques. Some are ‘proven’ basics that will enhance rankings and there are some newer aspects to consider. I’ll break these down into 2 areas:

SEO Fundamentals
The NEW SEO

The fundamentals are just that. They are Read More

Our Interns’ Experience with Content Marketing at Vertical Measures