How We Went Agile With Our Content Marketing Strategies

Oct 20

How We Went Agile With Our Content Marketing Strategies

Here at Vertical Measures, we recently began to revisit how we perform content marketing strategies for our clients. Our past methodology was based on the waterfall method. In fact, we’ve found that this is what most agencies follow.

However, content marketing Read More

Oct 14

The Weekly Measure: Comparing Facebook and Instagram Ads, Shared Content Optimization & PPC Lessons from Hollywood

The Weekly Measure brings to you the latest news highlights related to content marketing, PPC, social media, search engine optimization and link building. Also provided each week is a continually…

Oct 12

Facebook vs. Instagram Ads: Where Should You Advertise?

Social media advertising is nothing new. In fact, most businesses have at least a Facebook page these days, while many are already running ads across various networks. One of the questions we get asked a lot is: should I be Read More

Oct 07

The Weekly Measure: Taking Brand Marketing Visual, Making PPC and SEO Work Together & Post Penguin 4.0 Link Building

The Weekly Measure: Taking Brand Marketing Visual, Making PPC and SEO Work Together & Post Penguin 4.0 Link Building

The Weekly Measure is a compilation of internet marketing news highlights published on the Vertical Measures blog every Friday. Each week, we draw together the latest in content marketing, paid…
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Sep 30

The Weekly Measure: Penguin 4.0, Creating Linkable Content and Driving ROI with Facebook Ads

The Weekly Measure: Penguin 4.0, Creating Linkable Content and Driving ROI with Facebook Ads

This week’s latest content marketing, paid search, social media, search engine optimization and link building industry news is brought to you by the Weekly Measure. Each week, we provide the…
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Sep 27

5 Unique Facebook Ads Targeting Tips that Drive Serious ROI

5 Unique Facebook Ads Targeting Tips that Drive Serious ROI

According to Facebook, more than 900 million people are active on the platform every day. This presents a tremendous opportunity as a business to get your content and/or products in front of an audience. Of course, how you do that, Read More

Sep 23

The Weekly Measure: Setting Content Marketing Goals, Keyword Research Lessons from Netflix & How to Conduct Link Audits

The Weekly Measure: Setting Content Marketing Goals, Keyword Research Lessons from Netflix & How to Conduct Link Audits

The latest in internet marketing news comes to you every Friday in the form of our newsletter, the Weekly Measure. Each week we offer up a collection of articles relating…
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Sep 22

How a Project Manager Can Solve Your Content Marketing Challenges

How a Project Manager Can Solve Your Content Marketing Challenges

We’ve all heard the content marketing excuses. “We don’t want to invest in content marketing.” Or “our team is too busy to create content.” While there may be some truth to the excuses, adding a project manager to your content Read More

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