Google Analytics 101: Best Practices for eCommerce Sites

Dec 22

Google Analytics 101: Best Practices for eCommerce Sites

Running an eCommerce website is more that just looking at revenue month to month. So much more. If you are only using that one metric to guide your company, you are missing out on a whole world of valuable information Read More

Dec 19

Marketing Automation Platforms and SEO: Subdomains vs. Subdirectories

In recent months I’ve noticed a lack of content dedicated to marketing automation platforms and SEO. Most platforms, like Infusionsoft and HubSpot, have great content on general SEO best practices but there seems to be a gap in content that Read More

Dec 09

Using the Canonical Tag and Redirects to Solve URL Canonicalization Issues

There are many definitions and uses of the word “canonical.” However, to search engines, “canonical” refers specifically to the indicator of the preferred version of the URL for each page of content on a website. Canonicalization directs search engines to Read More

Dec 07

5 KPIs All Content Marketers Should Know

Content marketing – the method of publishing relevant and valuable content to your target audience in order to drive profitable action (definition courtesy of CMI) – is a relatively recent…

Dec 02

The Weekly Measure: Determining Content Marketing Budget, Site Structure Guide and Link Building’s Role in Ranking

The Weekly Measure is your weekly on stop source for digital marketing news. Each week we cover the latest from the content marketing, paid search, social media, search engine optimization…

Nov 29

How Much Should I Spend on Content Marketing in 2017?

As we are winding down the year, many companies are planning their digital marketing budgets for the next year. Within that budget, they are wondering: how much should I spend on my content marketing budget in 2017?

Putting together a digital Read More

Nov 18

The Weekly Measure: Editorial Calendar Prioritization, Facebook Cracks Down on Fake News & the Art of Outreach for Link Development

The Weekly Measure is back again with the latest buzz in the content marketing, paid search, social media, search engine optimization and link building worlds. Also included in information on…

Nov 16

Four Ways to Prioritize Topics on Your Editorial Calendar [INFOGRAPHIC]

Your content calendar is a valuable asset that will help you schedule the low-hanging fruit content that will drive the most results quickly. Start to prioritize what content makes it on your calendar first, by using these few prompts outlined Read More

Google Analytics 101: Best Practices for eCommerce Sites