Successful SEO Strategy in 2017 Doesn’t Require Drinking Google’s Koolaid

Mar 16

Successful SEO Strategy in 2017 Doesn’t Require Drinking Google’s Koolaid

Successful SEO Strategy in 2017 Doesn’t Require Drinking Google’s Koolaid

Successful SEO Strategy in 2017 Doesn’t Require Drinking Google’s Koolaid

It’s no secret to anyone that Google is by far the big boy in the search neighborhood.

As a result of this domination and absent a strong rival, they have become a type of schoolyard bully with website owners and SEOs. Read More

Mar 14

5 Google AdWords Features You Should Be Using In 2017

5 Google AdWords Features You Should Be Using In 2017

5 Google AdWords Features You Should Be Using In 2017

Google released several new features for AdWords throughout 2016 and the beginning of 2017, which means there are some new ways for paid advertisers to beef up their campaigns in the new year. Each new product or update has its Read More

Mar 10

The Weekly Measure: Increasing Conversion Rate, Linkable Assets & SEO Basics

The Weekly Measure: Increasing Conversion Rate, Linkable Assets & SEO Basics

The Weekly Measure: Increasing Conversion Rate, Linkable Assets & SEO Basics

Each week, Vertical Measures presents the Weekly Measure, a collection of the week's latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Read More

Mar 07

Your Recipe for Creating Linkable Content Assets

Your Recipe for Creating Linkable Content Assets

Your Recipe for Creating Linkable Content Assets

When you create web content, you are like the chef at your own restaurant. You are providing your audience with content that they can consume, in a way that is pleasing to them and will encourage them to tell all Read More

Mar 03

The Weekly Measure: 652 Digital Marketing Tools, Social Media Jump-Starts & Rich Snippets

The Weekly Measure: 652 Digital Marketing Tools, Social Media Jump-Starts & Rich Snippets

The Weekly Measure: 652 Digital Marketing Tools, Social Media Jump-Starts & Rich Snippets

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization and link building industry updates. Read More

Feb 28

The Google Search Algorithm Evolution of 2017

The Google Search Algorithm Evolution of 2017

The Google Search Algorithm Evolution of 2017

Just recently, the MozCast showed turbulence in the Google algorithm that many in the SEO community suspected was a search update (the first line in the article even mentions that the week prior to this update, there were reports of Read More

Feb 24

The Weekly Measure: Creating Fresh Content, Value of Data & Why UX is Pivotal for SEO

The Weekly Measure: Creating Fresh Content, Value of Data & Why UX is Pivotal for SEO

The Weekly Measure: Creating Fresh Content, Value of Data & Why UX is Pivotal for SEO

The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week. Also included is a schedule of conferences for Read More

Feb 21

How to Determine How Much to Spend on PPC Advertising

How to Determine How Much to Spend on PPC Advertising

How to Determine How Much to Spend on PPC Advertising

A common question we get from new clients is “How much should we be spending in pay per click advertising per month?”

This is a great question, and in order to provide an answer, our PPC team would typically Read More