Expert Twitter Interview with Jeramie McPeek

Mar 09

Expert Twitter Interview with Jeramie McPeek

In this installment of expert interviews, we had the chance to discuss how Jeramie McPeek, vice president of digital operations for the Phoenix Suns, effectively employs Twitter to connect with…

Mar 07

How To Fill the Farmer (Panda) Update Void

Busy times at the Googleplex First we had some big news about some well known websites all being penalized by Google for being on one side or the other of…

Mar 04

Lowercase Display URLs Got You Down?

It was only a few weeks ago that Google automatically began changing the display URLs to lower-case after testing had proven that it increases paid ad clickthrough rates. It youâ€™ve…

Mar 04

Reach Out and Keep Touching Someone: The Content Calendar

The old adage of “out of sight, out of mind” is still true today. To be successful online, businesses must continually put themselves out there in one form or another….

Mar 02

Expert Interview on Twitter for Business with Guy Kawasaki

In this installment of expert interviews, we had the chance to discuss the impact Twitter has had on marketing and branding with Guy Kawasaki, the co-founder of Alltop.com, an “online…

Feb 28

Link Building – What Now?

Paid links are dirty words in link building parlance. It’s no secret that buying links can lead to ugly penalties that can drop an otherwise well-behaving site pages down the…

Feb 25

How To: Create and Use a Content Inventory

In my previous post: An Introduction to Content Strategy, I described a content inventory as “your site in an Excel-spreadsheet nutshell: what content is found where, page by page.” Now,…

Feb 23

Getting to Know You: Adam Courtney

In this edition of the Vertical Measures employee interview series, I sit down with VM’s first intern Adam Courtney, who now does link building strategy. Adam discusses link building, his…

Expert Twitter Interview with Jeramie McPeek