Automated Rules for AdWords
Recently, Google announced a new release of automated rules in AdWords. For advertisers, we feel it is important to research what the new feature entails before diving in. In this…
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Mar 28
Creating Local Onsite Content Never More Important
Creating Local Onsite Content Never More Important
With the recent Google Panda Update, creating quality onsite content has become essential. So, how does this apply to local search marketing? It does in a very big way! Geospecific…
Read MoreMar 18
Social Reciprocity and Signals That Factor into Search
Social Reciprocity and Signals That Factor into Search
Of late I’ve been delving into social signals and how they are used in search. Not a new concept, I know, but one that intrigues me. When I refer to…
Read MoreMar 14
What Aristotle Taught Us About Web Content Development
What Aristotle Taught Us About Web Content Development
In today’s world, the word “rhetoric” often has a negative implication. For many, images of a shady politician giving a skilled political speech intended to draw an emotional response from…
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