Content Authorship: Markup, AuthorRank and Becoming a Content Expert

Aug 15

Content Authorship: Markup, AuthorRank and Becoming a Content Expert

In early June, Google announced support of authorship markup for web content. The goal was to create a method for tying content to its creator, regardless of where that content…

Aug 10

Getting To Know You: Dan Dannenberg

In this edition of the Vertical Measures Interview Series, I chat with graphic designer Dan Dannenberg about infographics, his multitude of jobs over the years and the time he was…

Aug 09

Google +1 Button on AdWords

This summer, Google introduced the +1 button, a tool by which readers can vote for content on the web that they particularly enjoy, or feel is good quality information. Even…

Aug 05

The Door-to-Door Salesman’s Guide to Local Online Marketing

If you work in a small office, one thing you will see from time to time (depending on the size of your office complex) is the friendly door-to-door salesman. They…

Aug 04

AdWords Top vs. Side Segmentation

Each AdWords ad is given its place in the Sponsored Ads Results based on rank and quality score, but have you considered how top or side placement affects the click…

Aug 04

Long Tail Keywords Turn into $24M Business

I am a huge proponent of focusing on long tail keywords and recommend finding ways to incorporate them into all the content you create. When conducting keyword research, it is…

Aug 03

The Technology Behind Google Panda

Google’s recent Panda update has caught the ire of many because it has effectively removed both high-quality and low-quality, but mostly low-quality, websites from Google’s search engine results pages (SERPs)….

Content Authorship: Markup, AuthorRank and Becoming a Content Expert