Online Marketing Summit 2012 Top Takeaways

Feb 13

Online Marketing Summit 2012 Top Takeaways

I recently had the opportunity to attend the Online Marketing Summit, better known as OMS, in San Diego, California. The summit covered topics such as social media strategy, search engine…

Feb 09

Don’t Launch Your New Site Before Using These 4 Website Marketing Techniques

Many businesses that are new to Internet marketing start with building out their site and then look at the type and volume of content they will deploy. This approach is…

Feb 07

Keyword Match Types

Setting keyword match types is an important step in creating a successful PPC campaign. You have the ability to designate these match types in both Google AdWords and Microsoft adCenter….

Feb 07

Link Building Case Study: Leveraging Engaging Content

Back in November here on the Vertical Measures blog we published a content piece we’d been working on for quite some time, “The Authority Building Machine Infographic”. Producing one…

Feb 06

Accelerate! Nominated in 2012 Small Business Book Awards

We were thrilled to find out that Accelerate!, Arnie Kuenn’s best-selling Internet marketing book, is nominated in Small Business Trends’ 2012 Small Business Book Awards in the category of marketing.

Feb 02

Crucial Steps for Building Website Authority

As most SEOs know by now, a strong authoritative website does not need to be owned and operated by a large multimillion dollar corporation with an endless budget. With the…

Feb 01

There Are Only 2 Ways to Build Backlinks

Here at Vertical Measures we’re always being asked about our link building methods and what secrets we are holding back. Even though we have developed some proprietary tools and methods,…

Jan 31

Sales Cycle PPC

Many marketing professionals believe that PPC is only effective for obtaining new conversions. I think it’s safe to say that this is an incorrect assumption. When used correctly, PPC campaigns…

Online Marketing Summit 2012 Top Takeaways