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Email marketing platforms offer robust measurement capabilities that make it easy to track various metrics that clearly illustrate email performance. With these metrics, you can establish goals specific to your needs, discover the best cadence for emails, learn which type Read More

Email segmentation is a crucial first step to meet the needs of your audience. Segmenting your email list lets you adjust your email campaign strategy based on the preferences of specified groups, optimizing the ROI of your efforts. There are Read More